Tired of breaking the bank just to keep up with the Joneses? Forget fancy cars and other status symbols. How about a way to maintain a friendly neighborly competition that actually involves saving money instead of spending? Americans have a wealth of resources at their disposal to empower families to cut back on energy consumption and reduce their electricity bills, but we don't do a stellar job of taking advantage of that information. Recent research, however, has shown that homeowners are more likely to take efficiency measures with their electrical work when they can compare their own consumption to that of their neighbors.

Whose Bill is the Lowest?

The experiment took place last summer, when the Vermont utility company Green Mountain Power worked with Opower, a software company that specializes in behavioral economics. During very hot days when air conditioning use was expected to be high, the utility reached out to customers with tips on reducing the amount of energy they need to power their home electrical work.

Afterward, the utility gave a report which ranked households in the neighborhood based on how well they had done on cutting back. By the end of the summer, electricity consumption among Green Mountain customers had dropped by five percent during hot days. That's some serious savings!

Peer Pressure at its Best

That five percent resulted from simple behavioral changes like bumping the thermostat up a few degrees and using curtains to block out sunlight during the hottest part of the day – no major investments or new equipment needed, just a little peer pressure. This research should be useful in helping understand what motivates people to save energy in order to develop more effective outreach programs for utility companies around the country.

One of the big takeaways is that the utility didn't give its customers any kind of incentives or payments to change their behavior – just the money they saved through efficiency, and the bragging rights of being more conservation-minded than their neighbors.

"Some of the decisions we make are not entirely rational, and they are due to a lack of context," Kevin Hamilton, Opower's vice president of marketing, said to Utility Drive, "and by providing that context you can encourage individuals to adjust their usage in ways that can benefit both the customer and the utility as well."

Little Changes Mean Big Savings

People come up with all kinds of reasons not to implement efficiency measures: It costs too much in initial capital, they are too busy to think about it, or they simply don't think the savings are worthwhile. But the reality is that even making small behavioral changes can add up in the long run.

If you want to decrease the cost of your electrical work and impress your neighbors, have a qualified home services technician perform an energy audit on your house to identify the most cost-effective ways for you to cut back.

What is a spotlight? What is a floodlight? Knowing the difference between the two is important for properly lighting any application. Before you can understand the difference, you must know what a beam pattern is. Beam angle or pattern is a measurement of the angles that are formed between a cone of light’s brightest point (the center) and the points on both sides of the center where the light’s intensity is 50 percent as bright.

PAR30 bulb that is available with a spot or flood beam pattern.

Fixtures, such as retrofit LED can lights may also look similar to one another while functioning as either spotlights or floodlights. Some light bars are even capable of emitting flood, spot, or combination beams. There are, however, certain fixtures that we imagine when we think of floodlights and spotlights.

If you’ve read our blog for any length of time, you know we’re pretty enthusiastic about light. At Pegasus Lighting, we love writing about lighting design, technology, news, advice, art, and more. BUT we also love to read about it. For today’s post, I decided it was high time to send a shout-out to some of our favorite lighting blogs, magazines, and websites. Each one is run by passionate individuals and offers a unique perspective on the lighting industry. And you better believe they keep us on our toes.

So without further ado…

To indulge your inner lighting geek, check out Lighting Science’s company blog. You’ll learn things like how lighting affects sea turtle behavior, what it can do to our sleeping patterns, and more. The best part – Lighting Science is actively solving these problems with new, creative lighting technology!

Here’s a bright post:

Lighting designer James Bedell shares his unique blend of expert knowledge, honest opinions, and passion for lighting on his personal blog, and it’s well worth a read. Some days he’ll share practical tips about how to light your home, while other days might be some fascinating insight about what we can learn from a sunrise.

Here’s a bright post: 

When you’re in the mood to look at something pretty, or cool, or crazy, it’s time to navigate over to Lightopia’s Light Public. The lighting enthusiasts on this blog post about commerical lighting design, fine art, and photography mostly – and it will blow your mind.

Here’s a bright post: 

A backyard pool provides years of fun for your entire family. Gatherings are so much more exciting when there’s a pool available. The sultry Tampa and St. Petersburg evenings provide a wonderful opportunity for adults to entertain around the pool patio, indulging in a late night dip. There’s no more inviting sight than a sparkling pool, just waiting for you and your family.

One of the best ways to enhance your poolscape after the sun goes down is by installing lighting. Pool lights illuminate the dazzling water and create a safe night time swimming environment. They provide security, especially when there are little ones about. But, when your lights start to act up-dimming, cutting on and off, or going out for no reason, you need to locate the source of the interruption in your pool lighting—and fast.