Sale posters and coupons aren’t the only ways to make sales. You can use lights to your advantage, too. LED retail lighting can be used to create an environment that makes shoppers feel welcome and caters to their needs and expectations. Use LED store lighting to draw people in, to keep them focused, to guide them throughout your store, and to save money. There are so many ways that the right lighting can be beneficial to customer satisfaction and sales. Take a look at the following list of do’s and don’ts to achieve store lighting that will help you reach your goals.

There’s more to effective LED retail lighting than meets the eye. Creating an efficient lighting system that looks how you want while promoting products, making customers feel comfortable, and, in turn, increasing sales involves knowing the technical details of potential bulbs and fixtures. These details include efficacy, color-rendering index (CCT), and intensity.

Intensity/Lumens

In the past, the brightness of incandescent, halogen, fluorescent, or high-intensity discharge (HID) lights was measured by wattage. Now, a common method for measuring brightness is lumens. The higher the lumens, the brighter the bulb. Comparable wattage is always listed on our product pages for compatible products. If you’re upgrading from incandescent to LED and want a bulb or fixture that’s similar in brightness, you can use lumens for an estimate of what incandescent wattage would be. Simply remove the last number of the lumen value. The number that’s left represents estimated incandescent wattage. As an example, an LED light that emits 600 lumens is approximately as bright as a 60-watt incandescent bulb.

Efficacy

As a business owner or manager, you’re most likely concerned with getting the biggest bang for your buck. By paying attention to efficacy, you can make sure that you get the most light for the amount of power the bulb or fixture consumes. Efficacy is the amount of visible light that is produced with a certain amount of power (watts). You can determine the efficacy of a product by dividing its lumens by the watts it consumes. For example, a bulb that emits 480 lumens and consumes eight watts of power (480/8) has an efficacy of 60 lumens per watt. A bulb with this efficacy would be a much better option than one that emits 480 lumens at 12 watts.

CCT

CCT indicates the hue and tone of white light emitted from a specific bulb or fixture. CCT is measured in Kelvins (K), which is similar to degrees in Celsius. Different temperatures on the Kelvin scale represent different colors. For example, light at 2000K-3500K looks more orange/yellow and is called ultra warm or warm white, and as temperature increases in Kelvins, color changes to more of a “paper white” known as natural or neutral white (between 3500K and 5100K) and finally into a bluish-white known as cool white (5100K+).

The color temperature you choose will depend on the mood and shopping experience you want to give your customers. A retailer like Hollister for instance, who strives to create a laid-back, relaxed atmosphere, utilizes warm white and even ultra-warm white lights. Add on the cozy furniture setup and music and it’s clear that the goal is to get customers to hang out, relax, and spend more time in their store. Logic says that the more time you spend in a store, the higher the chances are that you’ll buy something.

Bed Bath and Beyond, on the other hand, uses a different approach to make sales. Their stores are filled with bright natural white light to showcase the wide variety of products that they offer. Customers are going to struggle in a store like BBB if it’s dimly lit. Knowing whether or not a shirt looks good is a lot different than buying new pots and pans. Dim light is flattering and more forgiving when customers are trying on clothes, but it won’t help you read whether or not your pans are dishwasher safe or scratch resistant. The lighting you choose should mesh well with the products you’re trying to sell. Using lighting to set the mood is a great idea so long as that mood doesn’t impact a customer’s ability to shop.

One of any retailer’s main goals when choosing lighting is to make sales. Use light to your advantage when trying to highlight certain things or create visual appeal. Make it obvious where new arrivals or sale items are. Use light to create a path that will guide customers through your entire store. Use LED sign modules for your store window or LED light boxes that feature your products. Anything unique, whether it’s cove lighting, lighting under a set of shelves, decorative light fixtures, or simply how you arrange your lights, is more likely to catch someone’s eye.

There are so many retail lighting options to choose from. Take a look at the list below to see some of the possibilities.

LED tube lights for fluorescent light fixtures

LED strips or puck lights for display case and shelf lighting

Retrofit can lights

Sign modules for store windows or creating custom signs

Canopy lights for outdoor overhangs

If your floor plan is constantly changing, it might be best to install a retail lighting system that can be changed as well. Track lights or gimbal and eyeball can lights can all be aimed in different directions. Depending on the products you’ll be displaying, you might also want to order new bulbs of varying intensities or color temperatures for these fixtures.

There are numerous places that are easy to overlook when planning your retail lighting project. Don’t forget the fitting rooms. This is where shoppers ultimately decide if a clothing item will work for them. Natural or warm white light is best, and a high-CRI LED light will show colors most accurately.

Illuminate aisles to guide customers through the store. Shoppers shouldn’t feel like they’re lost in a maze. Give them a sense of direction to know how to get where they want to go.

Don’t make it hard for customers to leave your store. Use LED light bulbs for exit sign backlighting and spotlighting. These lights are especially important during power outages or in emergencies.

If you’re putting your products on shelves, overhang from other shelves can cause shadows or limit light to the area. LED strip lights are a great solution for this. They have adhesive backings for easy installation, and most can be cut to fit the area that needs lighting. If you’re not crazy about the look of a strip under your shelves or if you want to eliminate hot spots (bright points of light), you can create your own LED strip light fixture using an aluminum channel and diffusing lens.

Make sure the checkout and customer service areas can be found easily in your store. Use different lighting or more lighting to make it stand out. Get creative with LED strip light fixtures around the counter, an edge-lit sign, or a custom-printed LED light box.

You might think that your parking lot has nothing to do with sales, but that is incorrect. If your parking lot is dimly lit, your store is not only less visible, but it’s also not as safe as it could be. A poorly lit parking lot can make customers feel uncomfortable and can lead to accidents. It can also be a problem for capturing security footage.  

blog post for more information.

To see more retail lighting options, visit our commercial lighting category, indoor and outdoor LED lights can also be found in our light box, fixtures, landscape categories.

Halogen & LEDs

Halogen lamps are a type of incandescent, so the same restrictions apply to them. They can’t be recycled, so you can carefully dispose of them in your regular trash. Be sure to wrap them up so they won’t shatter! You can also try reusing them just like incandescents in various up-cycle craft projects.

Likewise, LED bulbs take a pretty long time to wear out, but eventually they will need to be replaced. LEDs don’t have mercury in them so they are safe to dispose in the normal trash, but depending on what your lamp looks like it might be great for crafts too! Anyone have a creative idea for LED recycling?

Holiday Lights

Your HVAC system contains filters that keep a lot of particles out of the air in your home, provided you clean or replace the filter regularly. Unfortunately, your HVAC system may also be responsible for carrying a few contaminants into the air as well. And these contaminants can be quite harmful—biological contaminants living on the indoor air handler components have been known to cause illness or aggravate respiratory problems. In this quick guide, we’ll go over how calling for UV air purifier is not right for you, allow an indoor air quality expert to help you select an alternative type of air cleaner.

Do you know why your home in Manassas would benefit from whole home surge protection?

You might think it has something to do with lightening. However, the reasons for whole home surge protection are more complicated than you may realize.

In addition to not experiencing a significant number of them in Manassas, did you know that whole home surge protectors can’t stop lightening strikes from damaging your electronics?

At this point, your probably starting to seriously doubt the importance, use or need for whole home surge protection. However, nothing besides a lightening rod and hope can keep your home safe from a lightening strike.

Another point to keep in mind is that whole home surge protection’s primarily function isn’t to protect your electronics and appliances from outside surges. It’s actually intended to protect your electronics and appliances from each other.

When we think of power surges we typically envision lightning strikes and electricity bursts from outside power lines. In reality the majority of surges are short intense shocks created by large appliances such as generators and HVAC motors. These smaller surges typically go undetected and usually don’t blow out the entire circuit.

However, over time, they add up. If you banged your knee in the same spot every day for a year, you might not have any significant damage on the first day, but on day 365 you’d probably have quite the bruise. The same logic applies to your electronics. Those little zaps might not degrade their performance immediately, but the problems are cumulative. Why shorten their expected usefulness and replace your appliances sooner than you have to?

When you flick on the light switch, what happens? If you’re thinking “the room lights up… hopefully,” then you’re probably missing out on an opportunity for breathtaking lighting to do so much more than just let you see in the dark.

Your home should look intentional and deliberate, not just functional. Lighting is one of the best, easiest, and most easily ignored ways to make your home go from “nice place,” to “oh wow.” Seriously! Think back to the first time you saw under-cabinet lighting, for instance. Wow, talk about a way to get the most out of a space, while still showing off the best aspects out of the kitchen. That is exactly the effect that an inspired electrician can create, simply by optimizing your layout to handle some really nifty things with lighting. Even if you don’t decide to pull the trigger on the uplighting for your soon-to-come artwork, having the ability to add that in with little effort later thanks to a box hidden in the wall (just in case) takes almost no effort on our part, but can make a tremendous difference in your home’s perception, and value, down the road.

Light doesn’t just shine from one direction. Even sunlight is seen in the form of reflection, direct contact, and general ambient lighting. These simple principles are the same that should be used and recreated in your home. Your home should mirror that breathtaking view you saw on your favorite vacation, when the sunlight shone just so; conjure up that image, then imagine the architecture of your home and how it could be better illuminated. If you’re drawing a blank, don’t worry, that’s what our experienced electricians are here for. We’ll happily handle the up lighting, room lighting, and ambient lighting to create the effect that you’re looking for, even if you don’t really know how to explain it or where the circuits need to run. While all of this sounds expensive, creating a couple of extra lighting lines is simple when you’re already committing to work on your home, but becomes much more difficult later; always take advantage of the opportunity to bring an electrician and find out what is possible – 9 times out of 10, we find that homeowners who do this thank themselves for it later.

One of the biggest mistakes that builders and general contractors make is doing the bare minimum for lighting, leaving the home with nothing but a few can lights either dimly lighting the room or blinding everyone inside. Don’t let your lights let you down, or you’ll find that all your painting and furniture efforts just seem to fall flat of that wow factor you’re looking for.

Contact Electrical Gurus in Des Moines for the inspired, experienced service you need to create artistically inspired lighting for your home. When done right, you’ll find an incredible amount of value in a couple of lighting changes.