Sale posters and coupons aren’t the only ways to make sales. You can use lights to your advantage, too. LED retail lighting can be used to create an environment that makes shoppers feel welcome and caters to their needs and expectations. Use LED store lighting to draw people in, to keep them focused, to guide them throughout your store, and to save money. There are so many ways that the right lighting can be beneficial to customer satisfaction and sales. Take a look at the following list of do’s and don’ts to achieve store lighting that will help you reach your goals.

There’s more to effective LED retail lighting than meets the eye. Creating an efficient lighting system that looks how you want while promoting products, making customers feel comfortable, and, in turn, increasing sales involves knowing the technical details of potential bulbs and fixtures. These details include efficacy, color-rendering index (CCT), and intensity.

Intensity/Lumens

In the past, the brightness of incandescent, halogen, fluorescent, or high-intensity discharge (HID) lights was measured by wattage. Now, a common method for measuring brightness is lumens. The higher the lumens, the brighter the bulb. Comparable wattage is always listed on our product pages for compatible products. If you’re upgrading from incandescent to LED and want a bulb or fixture that’s similar in brightness, you can use lumens for an estimate of what incandescent wattage would be. Simply remove the last number of the lumen value. The number that’s left represents estimated incandescent wattage. As an example, an LED light that emits 600 lumens is approximately as bright as a 60-watt incandescent bulb.

Efficacy

As a business owner or manager, you’re most likely concerned with getting the biggest bang for your buck. By paying attention to efficacy, you can make sure that you get the most light for the amount of power the bulb or fixture consumes. Efficacy is the amount of visible light that is produced with a certain amount of power (watts). You can determine the efficacy of a product by dividing its lumens by the watts it consumes. For example, a bulb that emits 480 lumens and consumes eight watts of power (480/8) has an efficacy of 60 lumens per watt. A bulb with this efficacy would be a much better option than one that emits 480 lumens at 12 watts.

CCT

CCT indicates the hue and tone of white light emitted from a specific bulb or fixture. CCT is measured in Kelvins (K), which is similar to degrees in Celsius. Different temperatures on the Kelvin scale represent different colors. For example, light at 2000K-3500K looks more orange/yellow and is called ultra warm or warm white, and as temperature increases in Kelvins, color changes to more of a “paper white” known as natural or neutral white (between 3500K and 5100K) and finally into a bluish-white known as cool white (5100K+).

The color temperature you choose will depend on the mood and shopping experience you want to give your customers. A retailer like Hollister for instance, who strives to create a laid-back, relaxed atmosphere, utilizes warm white and even ultra-warm white lights. Add on the cozy furniture setup and music and it’s clear that the goal is to get customers to hang out, relax, and spend more time in their store. Logic says that the more time you spend in a store, the higher the chances are that you’ll buy something.

Bed Bath and Beyond, on the other hand, uses a different approach to make sales. Their stores are filled with bright natural white light to showcase the wide variety of products that they offer. Customers are going to struggle in a store like BBB if it’s dimly lit. Knowing whether or not a shirt looks good is a lot different than buying new pots and pans. Dim light is flattering and more forgiving when customers are trying on clothes, but it won’t help you read whether or not your pans are dishwasher safe or scratch resistant. The lighting you choose should mesh well with the products you’re trying to sell. Using lighting to set the mood is a great idea so long as that mood doesn’t impact a customer’s ability to shop.

One of any retailer’s main goals when choosing lighting is to make sales. Use light to your advantage when trying to highlight certain things or create visual appeal. Make it obvious where new arrivals or sale items are. Use light to create a path that will guide customers through your entire store. Use LED sign modules for your store window or LED light boxes that feature your products. Anything unique, whether it’s cove lighting, lighting under a set of shelves, decorative light fixtures, or simply how you arrange your lights, is more likely to catch someone’s eye.

There are so many retail lighting options to choose from. Take a look at the list below to see some of the possibilities.

LED tube lights for fluorescent light fixtures

LED strips or puck lights for display case and shelf lighting

Retrofit can lights

Sign modules for store windows or creating custom signs

Canopy lights for outdoor overhangs

If your floor plan is constantly changing, it might be best to install a retail lighting system that can be changed as well. Track lights or gimbal and eyeball can lights can all be aimed in different directions. Depending on the products you’ll be displaying, you might also want to order new bulbs of varying intensities or color temperatures for these fixtures.

There are numerous places that are easy to overlook when planning your retail lighting project. Don’t forget the fitting rooms. This is where shoppers ultimately decide if a clothing item will work for them. Natural or warm white light is best, and a high-CRI LED light will show colors most accurately.

Illuminate aisles to guide customers through the store. Shoppers shouldn’t feel like they’re lost in a maze. Give them a sense of direction to know how to get where they want to go.

Don’t make it hard for customers to leave your store. Use LED light bulbs for exit sign backlighting and spotlighting. These lights are especially important during power outages or in emergencies.

If you’re putting your products on shelves, overhang from other shelves can cause shadows or limit light to the area. LED strip lights are a great solution for this. They have adhesive backings for easy installation, and most can be cut to fit the area that needs lighting. If you’re not crazy about the look of a strip under your shelves or if you want to eliminate hot spots (bright points of light), you can create your own LED strip light fixture using an aluminum channel and diffusing lens.

Make sure the checkout and customer service areas can be found easily in your store. Use different lighting or more lighting to make it stand out. Get creative with LED strip light fixtures around the counter, an edge-lit sign, or a custom-printed LED light box.

You might think that your parking lot has nothing to do with sales, but that is incorrect. If your parking lot is dimly lit, your store is not only less visible, but it’s also not as safe as it could be. A poorly lit parking lot can make customers feel uncomfortable and can lead to accidents. It can also be a problem for capturing security footage.  

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To see more retail lighting options, visit our commercial lighting category, indoor and outdoor LED lights can also be found in our light box, fixtures, landscape categories.

Whenever looking at electrical devices or equipment, many people are confused by the difference between amps and volts, making it difficult for them to understand the purpose of each. By learning what each of these important electrical terms means, you can better use your electrical devices in a safe manner, which will help you avoid any electrical shocks, tripped breakers or other electrical mishaps.

Amps

One of the easiest ways to understand the difference between these electrical terms is to look at them from a more physical viewpoint. In order to do this, we will compare each with its plumbing equivalent. Imagine water running through a hose. Simply put, amps are just like the water that is flowing through the hose.

Volts

The amount of water running through a hose depends largely on the pressure that is forcing the water through the hose. In electrical terms, the amount of pressure forcing electricity through the wire is referred to as Volts. Whenever you combine the two, and multiply Amps x Volts, you get Watts. Watts would be the equivalent of the amount of electricity that is coming out of the wire at any given moment (Amps) and the amount of pressure pushing the electricity through the wire (Volts).

One of the most important reasons to understand these terms is to keep them in mind when using several different devices and appliances on a single circuit in your home. Each circuit in your home is protected by a circuit breaker that is designed to shut off the flow of power if the circuit becomes overloaded. By understanding how much electricity each appliance is designed to draw, you can more safely and effectively spread your appliances across your circuits.

If you notice that you have a circuit that is frequently tripping, or showing other signs of power drain, call an electrician right away. This could be a sign of deeper issues. If you are interested in more information about this or other electrical topics, our team at The Electric Connection has put together a solid list of related tips and articles in our website.

LED fixtures, such as

With energy consumption that is less than half of what 150-watt LED parking lot light that is a direct replacement for 400-watt metal-halide (MH) fixtures. That’s 250 watts less for the same amount of light!

The average price of electricity per kilowatt-hour (kWh) is 12 cents. To figure out the monthly cost of running 25 LED parking lot lights for 11 hours per day, use this formula: (combined wattage x monthly hours of use)/1,000 x price per kWh. For 25 LED lights, (3,750 x 330)/1,000 x .12) the total would be $148.50 per month or $1,782 per year.

When the same formula is used for 400-watt MH fixtures, the monthly cost is $396, and yearly cost would be $4,752. So, in this situation, switching to LED fixtures would save approximately $3,000 per year. When coupled with the savings on maintenance, LED fixtures can save $6,470 per year. At that rate, the cost of 25 $340 LED fixtures would be recouped within two years.

Left: LED wall packs; Right: HID wall packs

Unlike LED fixtures that light up instantly, HID parking lot lights require a warmup period of up to 10 minutes before they reach full brightness. They also can’t be turned immediately back on after being switched off; this is called restrike time, and it can take up to 15 minutes before they can be turned on again. Attempting to power on the lights before the bulbs have cooled can damage a fixture’s components and cause the HID bulb to fail sooner.

HID lamps consist of a ballast and a quartz tube that contains gas, metal salts, and two tungsten electrodes. In order to create light, an electric arc passes from one electrode to the other through a gas (most commonly mercury, metal halide, or sodium). The mercury used in this process is dangerous if enough is inhaled or released into the environment. If an HID bulb bursts, all contents should be put into a sealed container or sealed bag and taken to a recycling center or hazardous waste facility. If HID fixtures are used indoors, wall packs and canopy lights, are used indoors, the possibility of ultraviolet (UV) radiation exposure should be taken into consideration. HID bulbs emit a substantial amount of UV radiation, but an outer glass envelope prevents the radiation from escaping. However—according to the FDA—”If the outer bulb breaks and the inner tube continues to operate unshielded, intense UV radiation is emitted. UV exposure at this level can cause eye and skin burns, as well as blurred or double vision, headaches, and nausea.” The UV light from an HID bulb with a broken envelope can also lead to discoloration of items and fabric. LEDs emit little to no UV radiation.

In short, LED lights are a better alternative to HID parking lot lights. They offer a great deal in the way of savings, longevity, maintenance reduction, brightness, color, and safety. While it may take a short amount of time to recoup the price of switching to LEDs, all of their qualities make it easy to see why so many businesses have started the process.

For technical questions, don’t hesitate to call us toll free at 866-590-3533. Our customer service and technical support teams are available from 8:30 a.m. to 8 p.m. CDT Monday-Thursday and 8:30 a.m. to 4 p.m. CDT on Friday.

As with any type of home repair service, the cost of a project or repair will vary depending on what type of work you need to have done. If you have an electrical repair, for example, the electrician will need to take out his tools and do some electrical troubleshooting in order to determine exactly what and where the problem is. If this is the case, it’s not possible to give an exact electrical estimate before starting, and the job will need to be done on a time an material basis. The electrician should give you an accurate quote of their hourly rates, and the cost of materials that they charge you for should be realistic. If the electrician is knowledgeable and competent and the repair is straight forward, they can usually fix the issue within a fairly short amount of time and at a reasonable cost.

If you need a panel upgrade, new lighting, smoke detectors or any other type of electrical installation, you’ll want to make sure that you know the exact price before the job is started. For your own protection, this is very important.

Electric Connection, a licensed Pasadena electrician, can give you a ballpark price over the phone for most types of electrical installations, and then schedule an appointment to go out to your house or business property to give you a detailed price in writing. Getting a price in writing for the work you need done means no surprises for you at the end of the job and less stress for you while the job is in progress, too.

If you need an electrical update or installation, you can call our office and let us know exactly what you’re looking for, and we’ll be able to give a ballpark figure and some free electrical advice. If you like the ballpark price, we can schedule an appointment to go out to your property and give you an exact electrical estimate in writing. We’re a licensed and bonded electrician Pasadena area residents can depend on. You can also visit our website at www.theelectricconnection.com/electrician-pasadena-ca to find out more.