In this digital age, having a strong online presence is vital to attract new employees and clients. However, with a few simple tools, any residential or commercial electrical contractor can quickly and easily set up a website. They can also create advertisements and build an online brand. Digital marketing is now accessible to the masses.

Even with a proper website, social media profiles, and company listings, it can be difficult to be noticed online. This is where search engine optimization (SEO) comes in. This is a method of making your website appear in the top search results for a given search term. For example, if a user searches for “electrical companies in [your city]”, SEO will ensure that your website appears in the top results.

This can be a complicated process, so SEO experts exist that can handle this task for a fee. Otherwise, an active social media presence will boost your SEO, as Google and other search engines are able to gather and combine data from all over the internet. The larger your online presence, the more likely it is that your company will appear in the top results.

Digital marketing can be simultaneously simple and complex, but with these recommendations, any contractor can start building an online reputation. There are a variety of options to suit any size company. With the right ideas and good management, you can drive traffic, clients, and good employees to your business.

If you've ever experienced a partial power outage, you know just how weird it seems. You thought you had a steady stream of power, so if it was compromised, you’d experience less power throughout the house rather than half on, half off, right? That’s not always the way it works. From the viewpoint of an engineer or a professional electrician, a partial power outage would be better described as a phase loss.

Although the bulk of your appliances run on 110 volts, your stove and laundry use 220 volts, as does your water heater ad HVAC system. That extra amount of power isn't a doubling of your electric flow, but full use of what's available. Your lights and appliances are actually running on half your available electric source in order to cut your bill by using the electricity more efficiently. The power flow coming into your home is actually two sets of 110 volts, designated as “phase 1” and “phase 2” that share a ground to safely eliminate excess power.

What that means in layman’s terms is that you have two distinct power sources. They run together in what appears as a single line, but that’s why you have a breaker box. There’s more going on in that box than just safety circuits to prevent overflow. It directs the power according to your needs.

In the breaker box, that power that is supplied is magnified exponentially. The full 220 volts is sent to those few appliances that need it. The rest of your home, the lights, outlets, television and hair dryer, well, they are actually only running on one phase, or half the available power. That’s why you think in terms of 110 volts, because your plug-in electric units only use 110 volts.

If you’re longing for a bulb that’s going to save energy and that lasts, this LED bulb replacement guide is a great place to get a feel for the type you might need. Other than finding a bulb that fits the socket, has the correct voltage, and meets wattage requirements, there’s no list of rules as to what bulb you should use in a certain fixture. This guide shows that even the same type of fixtures can require or accept different bulb types. LED replacement bulbs are available in a variety of wattages, intensities, voltages, and with different base types; they can even emit different colors of light. You have the freedom to choose a bulb that fits your needs, and there are plenty of available options.

Clicking each picture below will direct you to a page of similar bulbs. Keep in mind, this post just touches the surface of available LED bulbs. If you don’t see what you need, use our site to see hundreds of lighting options.

Track light fixtures are found in many homes and allow for aimable illumination exactly where it’s needed. These fixtures almost always contain MR11 spotlight bulbs. In addition to track lights, these bulbs are often used in recessed, pendant, display case, and desk light fixtures. MR16 and MR11 LED replacement bulbs have GU10 or GX5.3 bi-pin bases and are available in a wide variety of styles with many LED configurations.